Empreendedorismo feminino no comércio varejista nos bairros próximos ao Instituto Federal de Goiás - Campus Anápolis

Abstract

In recent decades there has been an increase in the involvement of women in the area of entrepreneurship. Despite their participation, the literature on female entrepreneurship indicates that women entrepreneurs or business managers face many challenges in the planning and management of the enterprise. In this sense, the objective of this work is to analyze female entrepreneurship in the neighborhoods close to the Instituto Federal de Goiás-Câmpus Anápolis, seeking to answer the following research problem: What difficulties do women face in creating and managing their businesses? The research is classified as quantitative, exploratory and field research. The bibliographic research provided support for the understanding of the theme and the problem. The sampling technique was non-probabilistic, for convenience. The sample consisted of 17 women owners of small commercial enterprises. Data were collected using questionnaires and analyzed using content analysis proposed by Bardin. The main causes that led women to open their own businesses were personal fulfillment, financial crisis and job opportunities. As for the difficulties of entrepreneurship, they are related to business management, especially in the financial, marketing and logistics areas. It is hoped that the research can contribute to scientific production in the area of female entrepreneurship. It is also expected that the realization of the research will be added to others in the sense of indicating the need to support enterprises managed by women, with regard to public policies, entrepreneurial education, management training, financing, among others.