A influência das redes sociais nas instituições de trabalho: tecnologia aliada a arte de empreender

Abstract

The Internet is the result of technological advancement, and it is becoming increasingly popular worldwide, thus being fertile ground for the emergence of social networks. This digital communication tool can be attractive, or a problem, depending on how companies will operate it. Based on this statement, it is necessary to analyze this issue, since corporations will be affected positively or negatively by the influence of social networks. Therefore, this study has the objective of bringing to the intuitions knowledge that leads them to an appropriate behavior to better enjoy this technology. For this, a research was carried out that is a literary review of scientific content extracted from books, articles and monographs found in sites such as Google Academic, Scielo, among others. Topics covered between the years 1999 and 2018 were contemplated. The acquired learning allows to conclude that social networks present more solutions than disorders, since if well managed it becomes a link between the companies and the clients, strengthening the interaction between both.