Contribuições do layout no sistema de armazenagem em supermercados varejistas

Abstract

In the last decades, the various logistics activities have been gaining space, such as storage, which encompasses layout, an important tool within organizations, be they of any size or segment. In this way, the general objective of this study is to analyze the layout of a retail supermarket in the city of Anápolis-GO, since its objective is a better combination of material and equipment, to minimize spare time, among others. The research approach is quantitative and descriptive; to support the study a bibliographical research was carried out; a questionnaire was used with the manager of the company investigated and of observation in the place. The results indicate that the layout of the supermarket follows a pattern of organization in which the products are separated by genders and families, exposed in freezers, exhibitors, gondolas, shelves and shop windows; the supermarket space is divided into sections such as grocery store, cold cuts, dairy, bakery, meats, fish, vegetable garden, bazaar and stationery. With the conclusion of the work it was possible to perceive the importance of logistics activities, since this is a strategic and operational tool in the satisfaction of consumers in several segments, which includes the supermarket.