Aplicação de estudo de viabilidade mercadológico-financeira em parcelamento urbano na cidade de Goiânia - GO

Abstract

The present work deals with urban fragmentation in the city of Goiânia - GO, according to the case study of the parceling of an urbanizable land located in the urban area of the city of Goiânia - GO. The objective of this work is to attest to the marketing and financial feasibility of a venture located in Goiânia. For this purpose exploratory and descriptive research was used through bibliographical and field research. In order to evaluate the design of the project, using NBR 14.653 parts 1 and 2, and the Comparative Market Data Method (Marking to the Market), as well as the Involutive Method, through which the price was determined compatible with the sale of the lots and the financial analysis of the undertaking, respectively. Thus, the type of urban parceling to be adopted was defined: closed condominium subdivision, and from then on, the main similar enterprises and possible competitors for data collection were defined as: implementation expenses and the profit practiced for this type of enterprise. The results showed that the implementation of the project in the chosen site was not feasible, both financially and commercially. This

non-feasibility justifies the fact that the land has not yet been parceled out and urbanized. In addition, as a suggestion, it is indicated for later work the study of another type of installment that is more feasible, for example the Differentiated Projects of Urbanism - PDUs.