Impactos dos grandes eventos e o setor hoteleiro de Goiânia-GO: desafios e perspectivas para o desenvolvimento econômico por meio da hospitalidade

Abstract

This study aims to analyze major events in the hotel sector in Goiânia, emphasizing their contribution to local economic development and hospitality as a strategic differentiator. To this end, a literature review and analysis of quantitative data were used, allowing us to understand how the holding of fairs, congresses, and festivals boosts hotel occupancy rates and moves other sectors of the economy, such as transportation and commerce. The results indicate that Goiânia has consolidated itself as a hub for business and event tourism, benefiting from its strategic location and investments in the modernization of the hotel network. In 2024, hotels in the capital of Goiás recorded occupancy peaks above 94%, with emphasis on the months of July (94.60%), August (92.32%), and November (93.70%). Events such as the International Environmental Film and Video Festival (FICA) generated an estimated economic impact of R$14.8 million. In addition, the research highlights the essential role of hospitality in retaining visitors and enhancing the value of the destination. It is concluded that Goiânia has the potential to expand its presence in event tourism, provided that it invests in infrastructure, professional training and innovative strategies to promote the destination. Strengthening the sector can guarantee lasting economic benefits for the city and its population.