Comércio eletrônico e fullfilment: estudo de caso de uma empresa Argentina

Abstract

Mercado Livre began its activities in Argentina, on August 2, 1999, primarily as a “marketplace, an internet auction site” and, given the challenges that were being perceived, as well as the solutions that were being created , it has become a true ecosystem that currently has Mercado Pago, Mercado Envios, etc., as well as other solutions and tools that have enriched the initial proposal and currently makes life easier for millions of people across the world. the region served by the organization, which contributes to local and regional development. In this context, this study's general objective is to analyze Fulfillment operations in this large e-commerce company and, as a result, it intends to explain how e-commerce occurs in the company; analyze the Fulfillment stages in your internal operations; identify the advantages and disadvantages of Fulfillment and propose improvements to the Fulfillment process if necessary. The methodology used was qualitative, exploratory research, using documentary and bibliographical research. Data collection took place through the website of the company analyzed. The results showed that fulfillment is a set of actions that occur from the moment the customer places the order until the moment it arrives in their hands. It was also observed that in the company Mercado Livre, the fullfilment operation encompasses the following steps: stock, separation, packaging, shipping and feedback.