Turismo de negócios em Itaberaí (GO): um estudo das variáveis apontadas pelos visitantes na escolha dos serviços hoteleiros.

Abstract

This research aimed to identify the factors that influence hotel selection by business travelers in the city of Itaberaí-GO. Our main focus was to understand the variables that add value to the hotel service, with an emphasis on fundamental characteristics, such as the hotel itself, the apartments and employee performance. We adopted an exploratory quantitative approach and collected data through questionnaires sent to individuals who visited the city due to their professional commitments, or may do so in the future or even those who reside in the region, but frequent hotel services in other locations. The sample was non-probabilistic, based on accessibility, without delving into a qualitative analysis. Identifying the essential aspects of hospitality sought after by customers in the region. Specifically, it contributes to the understanding of what can be a differentiator for these tourists when choosing their accommodation, highlighting the importance of hospitality and sustainability as key elements.