O papel da educação ambiental na logística reversa de pneus na percepção de comerciantes de Anápolis/GO

Abstract

This study highlights the contemporary relevance of understanding the applicability of tire reverse logistics as a tool for environmental protection and education, it investigates how companies utilize this practice to reduce waste, raise awareness about proper disposal, and promote responsible management of used tires. Initially, the paper addresses the concept, history, and reasons for reverse logistics, considering the national policy on solid waste and emphasizing it as an instrument for environmental education. The main objective is to understand how environmental education contributes to the effectiveness of reverse logistics, identifying the incorporation of this education in this context. The research was conducted in the city of Anápolis-GO on Avenida Brasil due to the high concentration of tire shops. Using a non-probabilistic approach, the survey was administered to individuals involved in tire commerce, as they are relevant to the research. The analysis of the data highlights the importance of environmental awareness as a catalyst for positive changes, recommending the expansion of educational programs and public-private partnerships to strengthen the infrastructure of reverse logistics.