Análise dos impactos da pandemia da Covid-19 na comercialização e nas características de empreendimentos residenciais verticais médio e alto padrão lançados em Goiânia

Abstract

The virus responsible for the Covid-19 Pandemic, arrived in the capital of Goiás in March 2020, according to data collected by the Ministry of Health of the State of Goiás (SES - GO, 2020), due to the panic caused by the effects of the health crisis, expectations regarding the real estate market were negative, mainly because the behavior of the real estate market referring to the period of the country's greatest political and economic recession, in the years 2014 to 2017. Understanding the behavior of the real estate market amid adversity and how it recovers is substantial so that future launches, whether or not in times of crisis, can be successful in relation to sales performance. Therefore, this work aimed to verify the main impacts of Covid - 19 on the characteristics of medium and high standard vertical residential real estate developments in Goiânia and on the commercialization of units in the period from January 2020 to December 2022. For this purpose, market data provided by the Association of Real Estate Market Companies (ADEMI-GO) were cross-referenced with epidemiological data on coronavirus provided by the State Health Secretariat of the Government of Goiás (SES-GO, 2023) and projects of medium and high standard developments launched in the Marista, Bueno, Oeste and Jardim Goiás neighborhoods were analyzed during the three years. The results obtained showed that the real estate market is a tenacious, flexible and resilient sector since it stood out in relation to the challenges of the pandemic, with the year 2021 standing out, with 2.6 billion net sales and the year 2022 with 3.3 billion launches. As for the characteristics of the common and private areas of the observed developments, the main reflexes of the pandemic may have emerged in the medium and long term, since, year after year, the frequency of items related to technology, automation, personalization and facilities, increased.