Economia compartilhada: um estudo sobre os meios de hospedagem colaborativos e sua influência na hospitalidade

Abstract

Globalization, technological innovations and social networks changed society's way of living. New needs and market opportunities appeared, with direct impact in Tourism and Hospitality. Patterns of consumption were altered, and the concept of possession of goods is slowly being replaced by experiences offered by products or hosting. Out of this new global context came the sharing or collaborative economy, proposing splitting goods, resources and capital among multiple people, besides concerns with environmental impacts and socioenvironmental sustainability. In the hospitality industry this change led to the creation of new means of hosting, with innovative propositions and focused on providing the best cost-benefit possible. This article's objective is to understand the influence in Hospitality by sharing and the new means of hosting that came from this rising economic concept. Using descriptive quantitative polling, this article collects data on consumption, factors that led the interviewees to choose shared hosting and whether their perception of hospitality changed from that. In order to achieve that goal, a Google Forms survey was taken by people of varied profiles. The results indicate that the interviewees decided for shared means of hosting especially due to financial reasons, as well as a perception of better cost-benefit in that model. It also identified that the perception of the hospitality received differed little from the receptiveness and welcome usual in traditional means of hosting.