Wayfinding design: a qualidade da experiência centrada no usuário em ambientes hospitalares

Abstract

The purpose of this article is to identify how wayfinding design can contribute in hospital environments in order to improve the user experience. Therefore, a bibliographic review was carried out to understand the problem through wayfinding design theories considering their approaches and the spatial orientation process. The complexity of the hospital environment, in addition to the sanitary issues of flow determined by the health authorities, is also linked to users who are currently faced with a disease situation, which means greater emotional wear on the environment, making them more subject to inattention, frustration and stress. What was identified is that the particularities of wayfinding design in the hospital environment are perceptible and, when efficiently applied, wayfinding design leads to the well-being of the user as well as the profitability of the institution.