Mensuração do capital social acumulado a partir de interações sociais em páginas institucionais no Facebook

Abstract

Within Online Social Networks, functionalities which allow the interaction among users are setting up network sociability practices. Actions such as Post, Comment, Like, Share, have a special meaning when focused by Digital Sociology. With the support of Pierre Bourdieu’s theory, we identify and capture data related to sociability practices within Facebook Institutional Pages. Then, we use such data in actions sequence learning. By measuring the frequency of occurrence of the learned sequences, we build an indicator of the accumulated Bourdieusian Social Capital. From such indicator and the number of captured social interactions, we compute the accumulated Bourdieusian Social Capital volume.